Advertising Stamps

Postage-Advertising Stamps

Postage and advertising stamps were issued by the advertising and publishing commercial agency “Svyaz” at the People’s Commissariat of Posts and Telegraphs in Moscow, Leningrad, Kiev, Kharkov, Odessa, Rostov-on-Don, Simferopol and Samara during 1923-1926 and were in circulation until the end of the 1920s. The advertising label was printed separately from the stamp and gummed on the reverse side. The common label size is 40 × 55 mm. There was a special place for sticking a stamp on it, advertising text and a drawing were printed. The output printing data was often given in the margins. The perforation of the label sheets was linear. The list of post offices where such stamps were sold was established by the advertising customer. The labels were sold only with stamps, by face value of the applied stamps.

Despite fairly large circulations, not too many stamps have survived, and even fewer have passed through the mail. The sheet edge and corner stamps have no perforation.

In total, about 62 postage and advertising stamps were issued.

In 1997, the Catalog of combined postal and advertising stamps-stickers of the USSR was published, compiled by A. S. Mramornov and V. A. Pantyukhin. We use this catalog’s numbering system.